Nyob rau hauv 11 xyoo dhau los, thawj kev lag luam carnival nyob rau hauv lub quarter thib plaub, uas xav tau los ntawm kev lag luam khoom vaj khoom tsev, tau xaus ib qho tom qab nrog kev ntsuam xyuas ntawm "tso rov qab" nyob rau ntau qhov chaw ntawm lub teb chaws, thiab kev txaus siab ntawm kev noj haus thaum pib. Lub Kaum Hli yog me ntsis zuj zus.
Nws yog tsim nyog sau cia tias Consumer Insight Report on the National Day Holiday nyuam qhuav tso tawm los ntawm JD Institute of Consumer and Industrial Development qhia tau hais tias cov qauv tshiab ntawm kev siv cov kev pabcuam yog pom tseeb tsuas yog nrog cov ntaub ntawv kev lag luam hauv tsev hauv thawj ob peb hnub. Cov kev pabcuam Customized nce 10 npaug, feem ntau suav nrog kev hloov kho tag nrho thiab cov menyuam yaus chav hloov kho.
"Tsis muaj qhov mob ntau dua li qhov mob" yog lub tswv yim uas cov neeg Suav feem ntau ib txwm ntseeg. Ua ke nrog cov niam txiv kev saib xyuas rau menyuam yaus thaj chaw nyob, kev hloov pauv ntawm cov neeg siv khoom xav tau thiab cov qauv, thiab kev txhawb nqa thiab kev siv peb txoj cai menyuam yaus, nws tau tsim qhov zoo ntawm cov menyuam yaus lub tsev lag luam nce tawm tsam qhov sib txawv thiab txhawb kev tshawb nrhiav cov menyuam yaus cov rooj tog kev lag luam mus rau qhov kev loj hlob dav dav.
Kev loj hlob sai ntawm customization thov
Xyoo 2021 Tuam Tshoj Children's Furniture Market Research Report qhia tias kev lag luam loj ntawm Tuam Tshoj tus me nyuam cov rooj tog kev lag luam yuav yog 141.9 billion yuan hauv 2020, nce 8 feem pua ntawm 2019. Hauv tsib xyoos dhau los, qhov sib xyaw ua ke txhua xyoo kev loj hlob ntawm cov menyuam rooj tog tau mus txog. 8.5 feem pua. Nyob rau hauv lub neej yav tom ntej, nws yuav loj hlob tsis tu ncua ntawm kev loj hlob txhua xyoo ntawm 6.8 feem pua. Nws tau kwv yees tias kev lag luam loj yuav tshaj 180 billion hauv 2024.
Nyob rau tib lub sijhawm, raws li kev faib tawm ntawm cov rooj tog zaum hauv tsev, cov menyuam yaus cov rooj tog kev loj hlob yog cuam tshuam los ntawm tag nrho cov qauv ntawm lub tsev lag luam. Nyob rau hauv lub upsurge ntawm tag nrho lub tsev customization, tus qauv ntawm high-end, tus kheej thiab customized me nyuam lub tsev noj yog pom tseeb.
Muab ob lub ntsiab lus mob ntawm kev hloov kho rau cov menyuam yaus
Ib qho yog cov khoom tsim muaj peev xwm. Piv nrog rau cov menyuam yaus cov rooj tog ua tiav, cov menyuam yaus cov rooj tog zaum ua ke txuas ntxiv "gene" ntawm tag nrho lub tsev customization, tsom mus rau qhov kev sib koom ntawm qhov chaw layout, kev sib raug zoo ntawm rooj tog tsim kom yooj yim thiab ntau txoj haujlwm, thiab kev tso cai rau kev zoo nkauj nyiam. Generation Z tau maj mam tuav cov neeg siv khoom lag luam loj thiab dhau los ua "niam txiv tiam" uas muaj cai hais lus thiab txiav txim siab txog kev noj. Raws li keeb kwm yav dhau los ntawm cov khoom siv hnyav thiab kev vam meej ntawm sab ntsuj plig, lawv muaj kev ywj pheej ntau dua thiab muaj ntau hom kev zoo nkauj.
Kev ua lag luam feem ntau yog tag nrho ntawm kev nthuav qhia me nyuam yaus, uas feem ntau tsis tshua tsim raws li cov duab, nyiam thiab kev ua neej nyob ntawm cov menyuam yaus Suav. Tseem muaj chaw rau kev txhim kho hauv kev tshaj lij thiab kev ua kom zoo nkauj. Lub siab ntawm kev ua lag luam kev sib tw yog maj mam tshwm sim. Yog tias koj xav tuav txoj haujlwm zoo hauv cov menyuam yaus cov rooj tog hauv khw, koj tseem yuav tsum tau txhawb kev yug me nyuam ntawm ntau tus kws tshaj lij hauv daim teb no. Ntau tus neeg tsim qauv tau mloog zoo rau cov tswv yim tsim tshiab, tsim cov khoom lag luam sib txawv nrog cov qauv tsim tshwj xeeb thiab qhov chaw, thiab tsim cov me nyuam cov kev daws teeb meem hauv tsev uas ua tau raws li cov neeg siv khoom xav tau.
Qhov thib ob yog qhov zoo ntawm kev tiv thaiv ib puag ncig. Nrog rau txoj kev loj hlob sai ntawm cov menyuam yaus cov rooj tog zaum ua lag luam, cov teeb meem zoo li no tshwm sim hauv qhov kawg, xws li cov ntsiab lus formaldehyde ntau dhau, muaj peev xwm ua rau muaj kev phom sij hauv cov khoom tsim, thiab lwm yam.
Ntxiv rau IKEA, uas tau raug nplua txog 434000 yuan rau kev muag khoom tsis tsim nyog rau cov menyuam yaus cov khoom siv rooj tog, Daim Ntawv Ceeb Toom ntawm Kev Tshawb Fawb Random ntawm Kev Saib Xyuas Zoo ntawm Cov Khoom Siv Khoom Siv Hauv Xyoo 2021 tsis ntev los no tso tawm los ntawm Guangdong Provincial Market Supervision thiab Administration Bureau pom tias 12 ntawm 45. Cov khoom siv rooj tog rau menyuam yaus tsis tsim nyog, suav nrog cov cuab yeej saib xyuas menyuam yaus, uas tau txhawj xeeb vim tias lawv nyob rau hauv cov npe dub zoo.
Piv nrog rau lwm cov rooj tog zoo tib yam, cov rooj tog me nyuam feem ntau yog tsom rau cov neeg siv khoom hnub nyoog 0-12, thiab nws cov cwj pwm siv, lub cev nqaij daim tawv thiab lwm yam sib txawv ntawm cov neeg laus. Feem ntau hais lus, cov neeg siv khoom feem ntau them nyiaj rau kev tiv thaiv ib puag ncig, kev nyab xeeb thiab lwm yam thaum yuav cov menyuam cov rooj tog zaum. Nyob rau tib lub sijhawm, kev txhim kho pej xeem kev paub txog kev tiv thaiv ib puag ncig yuav ua rau muaj kev xav tau ntau dua rau cov khoom siv kev nyab xeeb ntawm cov menyuam cov khoom siv rooj tog. Thawj lub ntsiab lus yog coj cov qauv tsim nrog cov tswv yim tiv thaiv ib puag ncig. Nyob rau tib lub sijhawm, nws yuav raug coj los siv rau hauv kev tswj hwm kev tswj hwm, thiab kev sib koom tes nrog rau yav tom ntej cov qauv zoo dua qub ntawm cov tuam tsev muaj feem cuam tshuam, tsim cov khoom siv rooj tog uas tsim nyog rau kev noj qab haus huv ntawm cov menyuam yaus.
Nyob rau hauv "xiav dej hiav txwv" ntawm cov menyuam yaus lub tsev lag luam, ntxiv rau kev txhim kho sai ntawm kev tsim lub zog thiab kev ruaj ntseg, los ntawm kev xav ntawm kev tswj hwm kev lag luam, ntau yam xws li kev txhawb nqa channel, kev sib koom ua ke ntawm cov saw hlau, thiab cov kev pabcuam xa khoom tseem xav tau los tsim lawv. nws tus kheej zoo, nrhiav ib tug tseem ceeb kov rau cov me nyuam lub tsev lag luam, thiab tiag tiag teeb tawm ib tug tshiab nthwv dej ntawm upgrading cov me nyuam lub tsev.
